Strætó bs: How public transport in Reykjavík became data-driven

Reykjavik, Iceland (2018)

Scale: City Level

Urban mobility is changing. Public transport must improve and, at the same time, expand its services. More and more data is being collected and used for mobility management. That is why more and more entities are turning to data, understanding that it is crucial for their services and for citizens.

Challenge

Strætó bs has worked with DILAX since 2016. Before implementing an automatic passenger counting (APC) system, passengers were counted manually: Once a year students were hired to ride the buses for days and count every single person boarding and alighting. The collected data was then put into an analytics tool - again manually. Since this approach was expensive, time-consuming and complicated and the data was not precise, Strætó began to look for a different solution.

Solution

Until today DILAX has equipped 47 buses, almost 50% of the fleet, with APC systems. The collected data is directly fed into the software DILAX CItisense. There, various KPIs are differentiated:

Line reports
Users per line
Peak hours
Vehicle map
Live data

Images

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Time period

Planning time
6 months to 1 year

Implementation time
6 months to 1 year

Implementers

DILAX; Straeto

Service providers

DILAX

End users

Passengers

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